But, Mas Irwan who I know since 1992, is an entrepreneur visionary and authentic thinking - so often say "nyleneh". When the energy beverage rivals heavily publish commercials starring international sportsmen with billions of billions, for example, Mas Irwan actually released the ad Kuku Bima Sido Muncul product, starring Chris John, a national boxer who later became world boxing champion. The decision "nyleneh" Mas Irwan "crashing" international advertising stars by displaying national advertising stars, would need the courage to take risks.
Not only that, Mas Irwan also accepted my challenge to pair Chris John with Mbah Maridjan, caretaker of Mount Merapi! Reasonably, juxtaposing the world boxing champion with the grandfather of the mountain guards is of course illogical. But, the decision of Mas Irwan that "nyleneh" was proved true. The ad managed to place the Kuku Bima at the peak of the energy drink competition. Even the word "ROSA" spoken by Mbah Maridjan in Javanese, which means "mighty", succeeds in becoming a public idiom equivalent to the popular term "top markotop".
Tentrem, as a five-star hotel trade mark in Yogyakarta, seems also selected Mas Irwan "nyleneh" but proved true. Because, since it opened, Hotel Tentrem became the destination of staying foreign tourists, domestic tourists, businessmen and high officials, including President Jokowi never stay at the hotel nuances of Java.
Some time ago I had stayed at Hotel Tentrem, as a private guest of Mas Irwan. Of course I was flattered because specially prepared room on the eighth floor - the floor of the most expensive room rates, adjacent to the room Mas Irwan stay with his wife who activist Mother Theresia.
After breakfast with family and colleagues, Mas Irwan specifically took me around the hotel, accompanied by one of the hotel manager. While traveling around, to me, Mas Irwan proudly tells that the architecture and interior design of Hotel Tentrem is completely designed by Indonesian architects and artists.
Choice of Indonesian architects and artists to design the Hotel Tentrem, I think not only because of the spirit of nationalism Mas Irwan. However, the Indonesian architects and artists have successfully translated Mas Irwan's ideas and concepts of the "spirit" of "tentrem" philosophy in the design, color selection and artistic elements of the Tentrem Hotel. As an artist and not a "hospitality expert", I certainly do not have the competence to review the "greatness" of a five-star hotel that is already great. However, at least, when staying and traveling around the Hotel Tentrem, I really can "feel and enjoy" the atmosphere of peace, peace and comfort because it is in an intimate, beautiful and elegant.
Without the intention of exaggerating the existence of the existing Tentrem Hotel, I think the choice of Obama, former President of the United States Obama, who last year stayed at Mas Irwan's hotel, would have explained enough "class and quality" of Hotel Tentrem. Because, to be elected as a place to stay former President of the United States, not an easy matter. Certainly must pass American standard procedures on security, facilities, quality and other very strict assessment criteria. Especially in Yogyakarta there are also other five-star hotels are obviously a trade mark America. Therefore, when Obama chooses the Tentrem Hotel, it seems to me that all of the standard procedures of the power state have been answered by themselves.
And that morning, accompanied by one of the hotel managers, I was invited by Mas Irwan to look into the room Obama had ever encountered, located on the eighth floor of Hotel Tentrem. Once inside, I was immediately impressed, exactly amazed. I can only call it elegant. Even until the bathroom room was elegant. Similarly, the choice of color and artistic elements are arranged in the room of Mister Obama is sparing my aesthetic is not excessive or in other words yes elegant.
"What do you think, Har?" asked Mas Irwan who saw me speechless silent.
I just nodded while wondering, "If for example I am former President of America and being dolan to Yogyakarta, I would also choose to stay in this room."
Mas Irwan also took me to the museum or rather Sido herbal gallery appeared on the ground floor. Then invited to see and photo together in front of two bajaj signed President Jokowi and Vice President Jusuf Kalla are displayed in the lobby of Hotel Tentrem. Two Bajaj? Yes. Most people's "casual" mode of transportation is parked in the lobby of a five-star hotel, even an icon of the popular Tentrem Hotel for the selfish of foreign and domestic guests.
On another occasion, I wanted to write about the gallery of Jamu Sido Muncul and two bajaj that became authentic icon of Hotel Tentrem. To share "experience" as well as a tribute to Mas Irwan, the figure of a visionary entrepreneur and "nyleneh", a philanthropist who has an excess passion for loving humanity and humanity
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